Author(s): Lilian Badmus
September 12, 2013
Dufil Prima Foods Plc, makers of popular Indomie Noodles, has introduced Power Oil into the country’s vegetable oil market.
Deepak Singhal, the company’s managing director, in a statement made available to Telegraph on Wednesday, said the firm decided to move into the vegetable oil market to address the prevalent issue of substandard and adulterated oil proliferation.
“With the rate of increasing health complications in the society, the need to come up with a non-fattening, yet hygienic cooking oil became highly necessary, thereby promoting healthier lifestyles among Nigerians,” he said.
The new product, according to Mr Singhal, is affordable, non-fattening and available in sachets and bottles. “Our esteemed consumers deserve the best, and that is what we offer them with Power Oil,” he said. “Our brand of vegetable oil is guaranteed to add value to their cooking.”
Regulatory agencies such as the National Agency for Food Drug Administration and Control and the Standards Organisation of Nigeria (SON) have approved the product.
Abisola Adekoya, the deputy director of Food Products and Others, NAFDAC, said that Power Oil was safe for consumption. “Unlike some vegetable oils in the market that cause heart problems, Power Oil is cholesterol-free and therefore ideal for the body,” she said.